Our Approach

• sourcing
• business intelligence
• business development
  
• brands development
  
• marketing

• AFC intervenes in Malaysia and more globally in South East Asia with the manufacturers to direct them in the development of new products or in the adaptation of the existing offer in the requirements of the European markets (standards, taste, flavours, packagings)
  

• In Europe, AFC imports and distributes these products and supply to its customers a marketing (market studies, sales leaflets, plv, merchandising) and logistic support 
  

Why Malaisian products?

• Malaysia represents, in the Muslim world, the example to be followed in certification halal: a unique logo affixed on products by the ministry of the religious affairs. It is the only recognized certification today all over the world

• The long-time presence on the Malaysian market of major actors of the food-processing industry (Danone, Nestlé, Campbell) stimulates the industrial innovation and allows to propose an offer halal diversified
  

• Malaysia counts among the Asian countries presenting the best guarantees in food safety

• By hosting the World Halal Forum, the annual meeting of the actors of the sector, Malaysia stood out as the world capital of the halal